5 Reasons Your Company Should Use Online Video
One day many years ago I was in a gym shooting some photos of a good friend when the manager came up to us and told us that we could no longer do any photos because it was distracting the other members. I was upset, but on this DLSR was a video function, “Keep working out” I told my friend, act like I’m not here. One shoot turned into two and next thing you know I was in the video business filming everything from weddings to corporate videos to events to becoming one of the most sought after fitness videographers around (Thanks to the manager too I guess).
That day though, video became something I truly loved. It became something that I wanted to be apart of forever and I wanted to learn as much as I could about it. Over the years of filming, not only have I learned how to make some pretty cool videos, I’ve learned how effective they can be to help build your brand.
1). Online video engages you with your customers
Have you ever heard of the term “selling before you sell?” It’s weird but if you start using video you’ll soon understand. When you start producing your own videos, whether it’s you talking into a camera, a video of your establishment, members of your staff etc, the viewer starts to have a greater connection. One of the most difficult parts of gaining business is the actual sale, but with a video, the entire time that the audience is watching, you’re slowly starting to sell them a product. Start using video and see how easy it becomes to sell to your respective audience, where’s that camera..
2). Online video is it’s own form of social media
Between social media sites dedicated completely to video like YouTube and Vimeo, apps now rank high in places advertisers want to spend their dollars. Snapchat, Vine and Instagram have emerged as havens for brands to advertise on. Whether it’s a few minutes long or just a 6 second Vine, there’s money to be made and an audience willing to watch.
3). Everyone is using it, literally
Want to see some amazing facts about video? Check out this article from Video Brewery and just look at the stats, 59 %, According to Forbes Insight, that’s the percentage of senior executives who’d rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.
From a quick survey I did on social media today, 90 % of the people I spoke with had watched some sort of video today on social media, many of them had shared a video recently and all of them had watched a video online this week (a lot of them while at work.. but that’s another topic).
4). Online video is great for sharing
We’ve started to touch on this, but let’s dig a little deeper. The power of sharing. With social media sharing is huge!! Think of it this way, your friend is your trusted source and they put on their Facebook wall or their Twitter feed a video that they find interesting. Since they’re your friend you’re much more inclined to watch that video and the company that produced it is more inclined to get a sale out of it or a new ‘like.’ (Start a sales funnel, make a bunch of money etc.)
5). It’s growing and growing and it’s not just for big companies
Do you have a phone? You have a camera. Between all of the short version sites allowing video to the big production companies, albeit the quality isn’t as top-notch, anyone can film and anyone can make a video today. If you really want to get into video I suggest buying nicer equipment or hiring a professional like myself, but still know that you can get your message out there with just a simple online video from your phone.
check out some video testimonials I used for my friend to drive his personal training business up in a small area of Maryland.